Ready to create a podcast idea that will work for your business?
But could do with some expert guidance?
If you’ve been kicking around the idea of a podcast for AGES, but feel unsure if it’s the right concept for you and for your business - then it might be time to get some Podcast Strategy Expertise.
Every great show starts with a seed idea, a conversation you want to have, or a need for a specific type of listener - but the shows that connect with an audience and bring you business results are the ones with staying power.
They’re backed with strong strategic thinking custom to the specific nuances of the podcast medium.
This is where I can support you.
The podcast titles above are just some of those I’ve been privileged to work on.
Some I’ve developed the entire strategy for and some I’ve strategically audited to find the show growth opportunities.
I’m Kim Kerton, a skillful Podcast Strategist backed by 15 years in media (broadcast and podcast) who has a deep understanding of concept creation, brand integration, and what will truly connect with a listener. Not to mention I’m obsessed with the podcasting medium and study it, closely.
For a limited time I’ve opened space for a focused
1:1 podcast strategy session.
All you have to come prepared with is the seed idea you have - no matter how small - and together we’ll form this into a show concept you’ll be proud to pursue.
60mins. $199. A podcast show concept ready for 2025 development.
Alexandra Neilson, Senior Marketing Manager at Squarespace
“Kim has been an exceptional partner in our recent branded content series. Her strategic thinking and executional abilities are second to none- she devised authentic and seamless branding integrations across the series, was receptive to feedback and had exceptional communication along the way, always keeping us informed at every stage. The end result was a premium, engaging series that delivered value for both the U&A listeners and Squarespace as a brand.”
Michelle Akhidenor, CEO of The Peers Project
“Kim Kerton is a whiz when it comes to all things podcasting and strategic creative ideation. She is extraordinarily well versed in the space and can craft podcast concepts that not only allow a brand's voice to shine but also, lead to the podcast itself hitting #1 on the iTunes charts. No small feat! Kim's expertise runs deep and it's no surprise that after a wildly successful 15-year career in media, she has the ability to work closely with brands to craft podcast concepts that quite simply, blow audiences socks off! It is forever a privilege and true pleasure to work with someone as brilliant and yet down-to-earth and lovely as Kim.”
Chris Edwards, Founder & CEO of The Honeycombers and Launchpad
“Kim's masterclass on Podcasting for Business resonated profoundly within our small business community, and it's clear why: while there's substantial interest in creating podcasts for brand marketing purposes, much of the guidance available falls short of what Kim uniquely offers. Kim goes beyond the surface level by providing essential foundational context, in-depth platform understanding, critical concept planning techniques, and actionable inspiration. Her delivery during the masterclass was not only engaging but also inclusive and packed with practical insights, leaving attendees with tangible value.
For anyone seeking a podcast professional who comprehensively grasps the intricacies of crafting a podcast as a brand for effective marketing outcomes, Kim is unquestionably the expert to turn to.”
Jack Laurence, Creator of Chart-Topping True Crime Podcasts One Minute Remaining & Crime at Bedtime