Branded Podcasting. What? Why?
In short, a Branded Podcast is an engagement game changer for your business, but if you’ve listened to my own podcast you’ll know I rarely leave anything at the shorts.
Firstly, let’s clear the air…
A Branded Podcast is not a Creator-led podcast,
which if you’re a brand, you could (and should) absolutely sponsor if you want to connect with a creators audience. Because that’s exactly what they are, the creators' audience, not a brands audience.
The creator owns the content, the podcast tone, direction and the reputation.
A Branded Podcast is when a brand creates the entire podcast from the ground up based on what they’re looking to achieve from it (which is very important to identify before you start working on your podcast content).
And when I say the entire podcast, I mean everything:
the shows content theme
the episode architecture
the host and guest strategy
the artwork
the back-end management so you can see real time data
the marketing strategy to promote it..
Etc
Here’s one I provided the strategic direction and ideation on: Accessed That for Queensland, produced by The Peers Project
And naturally,
the content is entirely yours to promote yourself within and repurpose how you wish.
Just imagine the kind of branded editorial you could create, the content strategy you could build off the pod content… I mean - literal marketing dream for any company.
The best branded podcasts (and the ones with the best return on investment) look and feel like a creator led podcast created to serve an audience - because that’s exactly what they are.
They’re built on a deep understanding of what your audience wants to listen to, not just what you want them to know about your business or industry.
Branded podcasts are a marketing powerhouse. They build trust, increase brand visibility, create quality relationships and boost sales.
Like most things worth doing - there’s an art to it.
If you feel like it’s time to tell a story, share expertise, and boost your business through podcasting, I know a thing or two about how to do it well, and can teach you how - together we will uncover the strategies, benefits, and step-by-step process to create a successful branded podcast that engages your audience and boosts your brand's visibility.
If you haven’t already, click around and learn a bit more about me and how I can help you nail branded podcasting.