Podcast advisory for the strategic development of brand-owned podcast shows and networks
Helping you create your unique approach to (owned) podcast media
In the fast-evolving podcast media world, designing the right approach to deliver results for your brand is key.
For brand-owned podcast success you need smart strategy, concepting and creativity - but also commercial awareness and a strong love of marketing.
But how do you tap into the potential of podcasting without putting extra pressure on an already busy team?
As your podcast consultant and expert guide I’ll help you craft the right approach, navigate how you’ll produce your shows, ensure you’re empowered to integrate your podcasts across your relevant business functions, and up-skill your team along the way.
Let my love of this medium deliver you the confidence in what podcasting can do for you.
Smart brand marketers know the power of (great) owned-media.
Let’s take your unique approach to podcasting seriously, create impactful shows and maximise your return on investment.
Some of the brands I’ve worked with
The potential in podcasting is growing - what’s the plan for your brand?
If you’ve been thinking about creating (or growing) a podcast for a little while, you probably already know that:
Podcast audiences are estimated to grow to 500million listeners by the end of 2024
Advertising in podcasts is effective but the potential in owning the environment is exponential
Branded podcasts achieve unique cut-through with ad avoiders and deep engagement
And I’ll bet you already have a pretty good understanding that creating a brand-owned podcast will:
Seriously level-up your content marketing
Grow you a dedicated audience
Build brand authority, resonance, engagement, leads, relationships, monetisation potential and more
You and your team are the brand evangalists that hold the key to creating podcast content that will really resonate with your audience, you just need to be empowered with the deep podcasting knowledge required to build your approach and concepts effectively - and execute the project with confidence - regardless of if you choose to produce in-house or with a production team.
I help you get there.
Let’s Connect
Some of the podcast productions I’ve provided strategic ideation and direction for…
And if you’re a business owner (or an aspiring business owner)…
you might like to listen to my own podcast Unemployed & Afraid the business podcast for the brave self-employed
